The single biggest revenue leak in most dental practices is not the schedule or the marketing — it's the $40K of accepted treatment plans that never get scheduled, and the $200K of presented treatment that never gets accepted. We coach the conversation top to bottom. The work pays for itself faster than any other coaching we do.
A typical $2M dental practice presents $5M in treatment a year. Most accept around 35%. A coached practice can land at 55–70% — the same patients, the same dentistry, presented differently. That delta is worth more than any other single coaching outcome.
The dental case acceptance work shows up in the details.
45 minutes with Tammy. She'll walk through one of your typical weeks and show you what would lift production first. No commitment.
Same-day acceptance climbs first. Within 30 days, the team starts hearing 'yes' on the same treatment plans that used to get 'I'll think about it.' The financial conversation gets shorter and clearer. The follow-up system catches the 'thinking about it' before it becomes 'forgot about it.'
A coached general practice should land 55–70% case acceptance. Specialty practices vary. Most uncoached practices land 30–40%.
It's communication training. The work is helping the team present treatment in language patients understand and want to act on, not pushing patients into treatment they don't need.
Same-day acceptance moves in 30 days. The longer-tail conversion (treatment plans accepted at 60-day follow-up) shows up in months two and three.
Yes. The language and sequence differ — perio, ortho, oral surgery, and endo each have their own case-presentation patterns. The framework is the same.
Hygienists are half the case-acceptance equation. We coach the hygienist's hand-off to the doctor and the sub-gingival presentation specifically.
We coach the financial conversation as a separate workstream. Insurance is one of the four most common objections; we have a script for each.
Less information, not more. Most case presentation fails because the doctor over-explains, which patients hear as defensiveness. Dental treatment plan presentation should follow a structure: clinical finding, recommended treatment, why now, total cost. Stop there. Let the financial close happen. Dental case presentation training that focuses on more PowerPoint slides is going the wrong direction.
Live role-play with actual treatment plans from the current schedule. Generic dental sales coaching falls apart when applied to a real patient sitting in chair four. Dental case acceptance coaching done right means presenting a treatment plan in the morning huddle, taking team feedback, adjusting in 15 minutes, and using the new version on the 10am hygiene transition. To increase dental case acceptance, you have to practice in the actual practice.
Hygienists are 60% of case acceptance and most of the work is sub-gingival presentation language. Dental treatment acceptance for restorative starts with hygiene findings communicated specifically — '2mm pocketing on #14, bone level at the cervical line' beats 'some inflammation back there.' Dental treatment plan acceptance jumps 15–25 percentage points when hygiene language gets coached separately from doctor language.
Free 45-minute assessment. Tammy will listen to a case presentation walkthrough and tell you what would change first. No commitment.
Free Assessment