Most coaching firms send a binder. We send a coach. Practice Management Systems® is dental practice coaching delivered the way change actually happens — in your operatory, with your team, on a Wednesday morning when the schedule is tight and the phone won't stop ringing. 38 years of lived dental practice experience. The ALIGN™ methodology. One conversation at a time.
Dental practice coaching is the work of moving a practice from where it is to where the owner wants it to be — not through reports and frameworks, but through changing the day-to-day language, decisions, and habits of the team.
It's distinct from dental consulting, which usually means an outside expert who analyzes your practice and writes recommendations. A coach stays. A coach watches Monday morning huddles, listens to actual phone calls, sits in on case presentations, and adjusts what's said in real time. The change sticks because the team builds new habits with the coach in the room, not after reading them in a slide deck.
The dental practice coaching work shows up in the details.
45 minutes with Tammy. She'll walk through one of your typical weeks and show you what would lift production first. No commitment.
Information is not the bottleneck for most dental practices. A two-doctor general practice in 2026 has access to more practice-management content than a practice in 2006 could have consumed in a year. The bottleneck is implementation.
Implementation requires three things consulting firms don't deliver: someone watching the work as it happens, someone the team trusts more than the owner does, and someone who corrects mistakes in the moment they happen instead of in a quarterly report.
That is the entire reason coaching exists as a category distinct from consulting. A consultant tells you what's wrong. A coach changes what your team does on Monday.
A consultant analyzes your practice and writes recommendations. A coach stays — watching Monday morning huddles, listening to actual phone calls, sitting in on case presentations, and adjusting what your team says in real time. Both have a place; coaching is what we do because the change sticks when the coach is in the room with the team, not after reading a slide deck.
Practice Management Systems coaching is priced as fixed project fees, not hourly. A typical 12-month engagement (one workshop + monthly on-site coaching visits + ongoing support) runs $25K–$45K depending on practice size and location. Travel within Oregon and southwest Washington is included. Most practices that engage us recoup the fee in the first 90 days of new-patient conversion and case-acceptance improvements alone.
Our standard engagement is six to twelve months — long enough for new language and habits to become how the team actually operates, short enough that there's a clear end and a measurable outcome. Some clients renew for a second year of leadership-level work. We do not lock anyone into multi-year contracts.
Both. The in-office workshop and monthly check-ins are most powerful when done on-site — we drive to most Pacific Northwest clients. For practices outside our regional radius, we deliver coaching over Zoom with quarterly on-site visits. Tammy will recommend the right format on the assessment call.
A business coach can help with goal-setting and leadership in any industry. A dental practice coach knows that your single biggest revenue lever isn't goal-setting — it's how the front office handles a new-patient inquiry, or how the hygienist phrases sub-gingival findings, or how the doctor presents an $8K crown. Industry-specific coaching changes the words your team uses with patients, not just your quarterly priorities.
Some teams resist outsiders the first day. By the end of the workshop, most teams ask when Tammy is coming back. The reason is simple: Tammy and David have stood at the same front desk, presented the same treatment plans, and lived the same 30-minute schedule gap your team is dealing with. They show up as peers, not auditors. Owners frequently tell us the team was more honest with Tammy in week one than with the owner in five years.
Book the free 45-minute assessment. Tammy will ask about the practice, listen for the two or three highest-leverage levers, and tell you honestly whether coaching is the right move or whether something else (a hire, a software change, a partner conversation) would help you more. If we're not the right fit, she'll tell you that too.
Yes. Our on-site coaching radius covers the Pacific Northwest — Oregon, southwest Washington, occasionally northern California and Idaho. For practices farther away, we deliver the coaching engagement over Zoom with quarterly travel. The substance of the work is identical; only the cadence of in-person visits changes.
Look for three things. First, real practitioner experience — has the coach actually owned, run, or worked inside a dental practice? Second, on-site work — does the coach come to your office or only run Zoom calls? Third, references with named outcomes. The best dental practice coaches will give you names and numbers. Generic 'success stories' without specifics is a warning sign.
A dental consultant assesses your practice and writes a binder. A dental coach stays in the practice through the implementation. The work of being a dental practice growth coach is fundamentally different from being a dental business coach who advises strategy from a distance — the coach is on the floor, watching the team, adjusting language in real time. Our dental practice coaching services include on-site workshops, monthly coaching visits, and the kind of accountability you can't deliver over Zoom.
Mid-market dental coaching ranges $25K–$60K for a 12-month engagement. Practice Management Systems lands in the middle at $25K–$45K depending on practice size. The question of dental practice consultant vs coach is mostly about pricing model — consultants bill hourly, coaches charge project fees. Is dental practice coaching worth it? Most practices recover the engagement fee in the first 90 days of new-patient phone conversion and case acceptance gains.
45 minutes with Tammy. Diagnostic, no commitment. You'll leave with at least one specific thing to change Monday morning.
Free Assessment